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Micro Level
(individual consumer)
Group Level
(group or organisation)
Macro Level
(society)
SHORT TERM CHANGE
Behaviour change
Change in norms
Policy change
LONG TERM CHANGE
Lifestyle change
Organisational change
'Socio-cultural evolution'

Social marketing

Social marketing - The application of marketing to the solution of social and health problems. Social Marketing provides a mechanism for tackling problems by encouraging people to adopt healthier lifestyles.

Alcohl Risk Factor Ltd is the primary alcohol specialist for social marketing and offer a range of practical, off the shelf solutions.

100% Proof solutions contain all the active ingredients. Contact us now to learn more.
T: 0845 116 1513 : E: info@alcoholriskfactor.com
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